To address the challenge of missing modal information in entity alignment and to mitigate information loss or bias arising from modal heterogeneity during fusion, while also capturing shared information across modalities, this paper proposes a Multi-modal Pre-synergistic Entity Alignment model based on Cross-modal Mutual Information Strategy Optimization (MPSEA). The model first employs independent encoders to process multi-modal features, including text, images, and numerical values. Next, a multi-modal pre-synergistic fusion mechanism integrates graph structural and visual modal features into the textual modality as preparatory information. This pre-fusion strategy enables unified perception of heterogeneous modalities at the model’s initial stage, reducing discrepancies during the fusion process. Finally, using cross-modal deep perception reinforcement learning, the model achieves adaptive multi-level feature fusion between modalities, supporting learning more effective alignment strategies. Extensive experiments on multiple public datasets show that the MPSEA method achieves gains of up to 7% in Hits@1 and 8.2% in MRR on the FBDB15K dataset, and up to 9.1% in Hits@1 and 7.7% in MRR on the FBYG15K dataset, compared to existing state-of-the-art methods. These results confirm the effectiveness of the proposed model.