Huff-and-puff is a key technology for the efficient recovery of oil and gas from tight reservoirs. Active water and CO₂ are two huff-and-puff media with great development potential; however, their effects on enhanced oil recovery and the contribution of imbibition displacement to enhanced oil recovery need further investigation. In this paper, short cores were spliced into long cores for huff-and-puff experiments, and then nuclear magnetic resonance testing was performed to test the transverse relaxation time spectrum of different core sections at different huff-and-puff cycles. Subsequently, the enhanced oil recovery effects, limited effective distances, and influencing factors of active water and CO₂ huff-and-puff were evaluated. Meanwhile, a comparative experiment without well soaking in some specific huff-and-puff cycles was designed to quantitatively split the contribution rate of elastic displacement and imbibition displacement. The results show that active water huff-and-puff mainly mobilizes crude oil in large pores, while CO₂ huff-and-puff can also mobilize crude oil in small pores. The cumulative oil recovery of active water and CO₂ after 4 cycles of huff-and-puff was 24.78% and 40.89%, respectively, and the limited effective distances were 6-8 cm and 8-10 cm, respectively. Elastic displacement is considered the main enhanced oil recovery mechanism of active water and CO₂ huff-and-puff, while imbibition displacement accounts for 20.86% and 31.52%, respectively. Due to its good diffusion and mass transfer ability, CO₂ can more fully participate in the mechanism of imbibition displacement and further improve oil recovery. The findings of this paper can provide valuable theoretical and field data support for the application of huff-and-puff technology in tight reservoirs.