The COVID-19 has forced global museums to face unprecedented challenges. During the epidemic period, many museums took the initiative to seek change and flexibly use digital technology to cope with the crisis. In addition to its outstanding role in the protection of cultural heritage, Jingdezhen Ceramic Museum also gives full play to the role of cultural communication and cultural leading in the development of cultural industry and the city itself, which has played an important role in Jingdezhen cultural and tourism industry. Starting from the current situation of Jingdezhen Ceramic Museum and combined with the development trend of global museums in the digital era, the future development direction of Jingdezhen Ceramic Museum in the dual background of the digital era and COVID-19 is discussed.

Since the National Great Site Conservation Planning, as an important place of cultural education, display and dissemination in the Great Site Planning, site museums have also been developed rapidly. Meanwhile, the fast-changing social environment also puts forward higher requirements for the current development of museums. Based on the development principle of cultural protection, following the development concept of public participation, combined with the characteristics of site museums, Jingdezhen Imperial Kiln Museum was selected as the research object to conduct in-depth study on its exhibition philosophy, in order to provide a thinking direction for the exhibition practice of site museums.