The influencing factors of the synergy of eco-cultural tourism strategies in water conservancy scenic spots against the background of value co-creation

With the development of eco-cultural tourism in water conservancy scenic spots, how to promote the strategic coordination of the main bodies of eco-cultural tourism in water conservancy scenic spots has become the focus of research and work, but existing research has not revealed its influencing factors and promotion paths. Based on the grounded theory, this paper takes four national water conservancy scenic spots as examples and analyzes the sample data through open coding, axial coding, and selective coding. This paper summarizes relevant concepts and categories, and explores the theoretical connotations of various elements and their impacts on the synergy of eco-cultural tourism strategies. From the perspective of value co-creation, the influencing factor model of the synergy of eco-cultural tourism strategies in water conservancy scenic spots was constructed. The results show that the collaborative participation cognition, composed of ecological cognition, responsibility cognition, and behavioral effect perception, can directly promote the strategic coordination of main bodies of eco-cultural tourism in water conservancy scenic spots. Value co-creation environment elements such as policy incentives, infrastructure support, and competitive environment, value co-creation capability elements such as absorptive capacity, redundant resources, and organizational formalization, as well as value-sharing relationship elements such as trust, collaboration mechanism, and contract governance have situational effects, which can strengthen the positive effect of collaborative participation cognition on the synergy of eco-cultural tourism strategies.