Assisting the decision making-A generalization of choice models to handle the binary choices

This research fundamentally aims at providing a generalized framework to assist the launch of paired comparison models while dealing with discrete binary choices. The purpose is served by exploiting the fundaments of the exponential family of distributions. The proposed generalization is proved to cater to seven paired comparison models as members of this newly developed mechanism. The legitimacy of the devised scheme is demonstrated through rigorous simulation-based investigation as well as keenly persuaded empirical evaluations. A detailed analysis, covering a wide range of parametric settings, through the launch of Gibbs Sampler—a notable extension of Markov Chain Monte Carlo methods, is conducted under the Bayesian paradigm. The outcomes of this research substantiate the legitimacy of the devised general structure by not only successfully retaining the preference ordering but also by staying consistent with the established theoretical framework of comparative models.