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With the ever-increasing diversification of people’s interests and preferences, artwork has become one of the most popular commodities or investment goods in E-commerce, and it increasingly attracts the attention of the public. Currently, many real-world or virtual artworks can be found in E-commerce, and finding a means to recommend them to appropriate users has become a significant task to alleviate the heavy burden on artwork selection decisions by users. Existing research mainly studies the problem of single-artwork recommendation while neglecting the more practical but more complex composite recommendation of artworks in E-commerce, which considerably influences the quality of experience of potential users, especially when they need to select a set of artworks instead of a single artwork. Inspired by this limitation, we put forward a novel composite recommendation approach to artworks by a user keyword-driven correlation graph search named ARTcom-rec. Through ARTcom-rec, the recommender system can output a set of artworks (e.g., an artwork composite solution) in E-commerce by considering the keywords typed by a user to indicate his or her personalized preferences. Finally, we validate the feasibility of the ARTcom-rec approach by a set of simulated experiments on a real-world PW dataset.


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Composite Recommendation of Artworks in E-Commerce Based on User Keyword-Driven Correlation Graph Search

Show Author's information Jingyun Zhang1,2Wenjie Zhu3,4Byoung Jin Ahn1( )Yongsheng Zhou1,5
School of Design, Dongseo University, Busan 47011, Republic of Korea
Institute of Art and Design, Jiangsu University of Technology, Changzhou 213001, China
Jinling Wenyun Art Design Co., Ltd., Zhenjiang 212000, China
Institute of Art and Design, Krirk University, Bangkok 10220, Thailand
Shandong Provincial University Laboratory for Protected Horticulture, Weifang University of Science and Technology, Shouguang 262700, China

Abstract

With the ever-increasing diversification of people’s interests and preferences, artwork has become one of the most popular commodities or investment goods in E-commerce, and it increasingly attracts the attention of the public. Currently, many real-world or virtual artworks can be found in E-commerce, and finding a means to recommend them to appropriate users has become a significant task to alleviate the heavy burden on artwork selection decisions by users. Existing research mainly studies the problem of single-artwork recommendation while neglecting the more practical but more complex composite recommendation of artworks in E-commerce, which considerably influences the quality of experience of potential users, especially when they need to select a set of artworks instead of a single artwork. Inspired by this limitation, we put forward a novel composite recommendation approach to artworks by a user keyword-driven correlation graph search named ARTcom-rec. Through ARTcom-rec, the recommender system can output a set of artworks (e.g., an artwork composite solution) in E-commerce by considering the keywords typed by a user to indicate his or her personalized preferences. Finally, we validate the feasibility of the ARTcom-rec approach by a set of simulated experiments on a real-world PW dataset.

Keywords: E-commerce, composite recommendation, artwork, user keywords, correlation graph search

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Received: 20 January 2023
Revised: 15 February 2023
Accepted: 24 February 2023
Published: 21 August 2023
Issue date: February 2024

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