Highlights
• Naturally occurring major plant pigments are anthocyanins, carotenoids, and chlorophyll.
• In addition to their role in coloration, pigments have beneficial properties and are often referred to as bioactive compounds.
• This review article examines the biosynthesis of essential pigments in fruits, highlighting their biological significance and applications.
• Further, this article discusses the impact of fruit pigments on human health and their economic value, underscoring their importance in food, nutrition, and industry.

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