Development of selfie-editing scale among college students

With the development of the social media era, the phenomenon of selfie editing has gradually attracted widespread attention from all walks of life. The incidence and impact of selfie editing is high among young people in China, and China has not yet formed a uniformly used measurement tool, so this study will develop the selfie editing behavior scale(SEBS)applicable to college students in China. A semi-opened questionnaire for selfie editing was designed by literature analysis, 241 college students participated in the pre-investigation, and the initial scale items were compiled according to the preinvestigation results and previous literatures. The college students in Beijing were tested by convenient sampling. Among them, valid data of 457 subjects were collected for item analysis and exploratory factor analysis, and 456 subjects for confirmatory factor and reliability analysis, and were assessed with the other selfie editing scale(SES)and consideration of cosmetic surgery(COCS)for criteria validity.After the interval of 4 weeks, 173 college students were retested for test-retest reliability analysis. The results showed that the SEBS had 19 items containing four dimensions with factor loadings ranging from 0.53 to 0.82, explaining 62.34% of the total variance, and a good model fit index(χ²/df=2.54, E_RMSA=0.06, I_CF=0.94, I_TL=0.92). The SEBS score was positively correlated with the scores of each school standard(r=0.18~0.67). The Cronbach's α coefficient were 0.90 for the total questionnaire and 0.76~0.84 for the 5 factors. The test-retest reliabilities were 0.79 for the total questionnaire and 0.65~0.76 for the 5 factors. The SEBS developed in this study performed well in terms of reliability and validity, which is suitable for assessing the level of college students in selfie editing.