Supply characteristics and optimization suggestions of rural homestay in suburbs of Beijing City

With the improvement of people's quality of life, more and more urban residents are traveling to rural areas. Tourism in the suburbs of Beijing City has received widespread attention, and rural homestay is also developing rapidly. This paper analyses the supply characteristics of 880 homestays in the suburbs of Beijing City: rural homestays are mainly distributed in mountainous areas, with a high proportion of external investment. Most of the tourists come from downtown Beijing City. The supply of rural homestays is driven by resources, environment and culture. In the process of development, the supply of rural homestay lacks necessary constraints, and the homestay products show obvious similarities, which do not fully reflect the rural cultural characteristics of Beijing suburbs. It is suggested that the development of rural in Beijing City should formulate a rural homestay supply plan that conforms to the actual situation in the suburbs of Beijing City, pay attention to young consumer groups, encourage local residents to actively participate in investment, and create a rural homestay supply model in mega cities.