Interpretation for the representation of Starbucks’consumption space in Xi’an from the perspective of food geography

Food geography is one of the important contents of the new cultural geography research, and with the deepening of the cultural turn, the representative meaning and symbolic value of foodscape in its research content and paradigm have become more and more prominent. As a typical food consumption space, Starbucks has symbolic meanings of local culture, emotional experience and functional value. Taking 123 Starbucks in Xi’an as the research example, and using kernel density analysis, standard deviation ellipse, geographic detector and text analysis to discuss the symbol representation of the macro location and the symbol content as well as the representation meaning of micro spatial perception in the consumption space, the results show that: The cultural representation of macro location reflects three characteristics, the preference for urban vitality area is the inevitable result of the influence of food symbol communication logic and brand concept; different spatial proximity characterizes heterogeneous spatial cultural characteristics. The symbolic content of micro-symbol consumption space is divided into three parts, functional space symbol, brand symbol and the "third space" symbol, which is an important part of the consumption process meaning and identity construction.