Key villages of rural tourism in the Yellow River Basin and their network attention levels research on the law of spatial differentiation

The high-quality development of rural tourism in the Yellow River Basin has become a powerful starting point for the implementation of the rural revitalization strategy and the ecological protection and high-quality development strategy of the Yellow River Basin. In this study, 386 key villages of rural tourism in the Yellow River Basin were used as sample points, and geospatial analysis methods were used to study the spatial pattern and differences of rural tourism and its network attention in the Yellow River Basin. It is found that: ① The key villages of rural tourism in the Yellow River Basin and their network attention are concentrated in spatial distribution. The key villages of rural tourism have formed five major agglomeration areas in the Ganqing junction area, northern Ningxia, northern Henan, central Shandong and central Sichuan, and the network attention is concentrated in central Shandong, central Sichuan, northern Ningxia and central Shaanxi, while the attention of Inner Mongolia, western Gansu and western Qinghai is low, and no obvious agglomeration has been formed. ② There were spatial differences in the agglomeration distribution of rural tourism key villages and network attention, the key villages of rural tourism in central Shandong, central Sichuan and northern Ningxia showed high concentration, the key villages of rural tourism in Ganqing junction were clustered but the network attention was low and scattered, the number of rural tourism key villages in central Shaanxi was small but the network attention was highly concentrated, and the spatial agglomeration and network attention of key villages in Inner Mongolia, western Qinghai and northern Shaanxi were low. ③ There were obvious differences in spatial correlation between key villages of rural tourism and their network attention, and the distribution of cold and hot spots in key villages of rural tourism in the Yellow River Basin and the distribution of cold and hot spots of network attention were inverted. According to the conclusions of the study, the suggestions for the optimization of the spatial pattern and marketing management of rural tourism are put forward.