Practice, Challenges and Countermeasures for the High-quality Development of Tea Intangible Cultural Heritage in Zhejiang

China was the first country to discover and cultivate tea, with a long history of tea culture and a rich tradition of craftsmanship. The innovation and evolution of tea -making techniques have formed a unique industrial system and cultural context, creating a rich body of intangible cultural heritage (ICH) that serves as both a vital carrier of human civilization and a key resource for promoting common prosperity. Zhejiang is a leading tea-producing province with abundant tea-related intangible cultural heritage resources. This article systematically reviewed the list of tea ICH resources in Zhejiang Province, analyzed the problems in policy support, industry integration, product innovation, communication and marketing, and proposes optimization measures to improve policy safeguards, deepen industry integration, strengthen product innovation, and build a diversified communication matrix, aiming to provide theoretical support and practical inspiration for the high-quality development of tea ICH.