Reconstructing the cold chain logistics model of agricultural products under the background of digital countryside and its impact on supply chain resilience

A “new model” for the development of agricultural cold chain logistics has been proposed, and the mechanism of action, heterogeneity of the reconstructed agricultural cold chain logistics supply chain structure, and its impact on supply chain toughness have been systematically studied.

This paper theoretically analyzed the model reconstruction of the agricultural cold chain logistics, and the fixed effect model was utilized to examine the impact of cold chain logistics supply chain structure, the robustness test was conducted using the hysteresis test method, and ArcGIS technology was employed to analyze the heterogeneity of supply chain structure on supply chain resilience in 13 urban areas of Hunan province from 2011 to 2020.

The reconstructed cold chain logistics supply chain structure of agricultural products had a positive effect on the supply chain toughness, the mechanism test demonstrated that market integration enhances the resilience of agricultural cold chain logistics supply chains; Heterogeneity analysis revealed that the development of supply chain structure in urban areas of Hunan province was different in time and space.

To enhance the toughness of agricultural cold chain logistics supply chain, the following measures can be taken: 1) Improve cold chain logistics infrastructure; 2) Improve the ability of independent innovation; 3) Take market integration as the focus to improve the toughness of agricultural cold chain logistics supply chain; 4) Establish an information sharing agricultural cold chain logistics information management system. The research conclusions provide a theoretical reference for promoting the modernization of cold chain logistics and accelerating the integration of urban and rural areas in China.