Simulation on the Innovative Development of Jingdezhen Ceramic under the Protection of Intellectual Property Rights

In this study, the development of the Jingdezhen ceramic industry was focused. Based on preliminary works, an evolutionary game model of "government-enterprise-consumer" in the Jingdezhen ceramic industry was established. By using system dynamics simulation methods, it is explored how enterprise cultural innovation affects the progress of the Jingdezhen ceramic industry under the government's strengthened property rights protection system. Through the analysis of the final equilibrium solution, it is found that, in the current environment. Although the government will strive to improve the coverage of property rights protection policies, enterprises are more likely to reduce innovation or even avoid innovate, while consumers have a greater willingness to get innovative ceramics. Finally, some suggestions for the innovative development of Jingdezhen ceramics are proposed based on the simulation results.