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Operating and Management | Publishing Language: Chinese | Open Access

Research on the development path of Guizhou Baijiu tourism industry based on the spatial distribution characteristics

Guangping QIE1,2Yuanyuan LIU1Maoxin HE1Changying YANG1Zhiyi LIU1Xu BAI1Libo ZHU1Minjie GUO1Yufei YANG1Han LIN1Yongtao GUANG1Jinyan PENG1Minzi WANG3
Department of Tourism Management, Moutai Institute, Zunyi 551801, China
Center for Baijiu Culture Research, Moutai Institute, Zunyi 551801, China
Department of Resources and Environment, Moutai Institute, Zunyi 551801, China
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Abstract

To explore the spatial characteristics of the Guizhou Baijiu industry and A-level tourist attractions, a spatial coupling analysis of the data of Guizhou Baijiu production enterprises and A-level tourist attractions was conducted using kernel density and standard deviation elliptic analysis methods, and countermeasures and suggestions were put forward for the development of the Baijiu tourism industry. The results showed that the Baijiu industry and tourism resources in Guizhou Province exhibited a highly concentrated phenomenon in places such as Zunyi and Guiyang, and there was consistency in the direction of spatial expansion. This spatial distribution coupling provided a potential opportunity for the integrated development of the two major industries. Guizhou should draw on the successful experience of the international wine tourism industry, gave full play to the brand advantages of the Baijiu industry and the aggregation effect of tourism resources, and created characteristic tourism routes centered on Baijiu production, sales and immersive experience of Baijiu culture. Meanwhile, the government should further promote the coordinated development of the Baijiu industry and tourism through policy guidance and infrastructure construction, and contribute to the overall improvement of the regional economy in Guizhou.

CLC number: TS262.3 Article ID: 0254-5071(2025)09-0280-06

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China Brewing
Pages 280-285

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Cite this article:
QIE G, LIU Y, HE M, et al. Research on the development path of Guizhou Baijiu tourism industry based on the spatial distribution characteristics. China Brewing, 2025, 44(9): 280-285. https://doi.org/10.11882/j.issn.0254-5071.2025.09.043

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Received: 20 September 2024
Revised: 05 January 2025
Published: 25 September 2025
© Beijing Academy of Food Sciences 2025.

This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).