Research on the present situation and countermeasures of Baijiu tourism development in Renhuai

As a major production area of world-class sauce-flavor (Jiangxiangxing) Baijiu, Renhuai is renowned as the "China Liquor Capital" due to its large-scale Baijiu industry with high popularity and reputation, and brand influence. In recent years, with the integrated development of the local Baijiu and tourism industry, Baijiu tourism has become one of the important engines for the transformation and upgrading as well as high-quality development of Baijiu industry in Renhuai. Renhuai is rich in Baijiu tourism resources with high resource endowment, laying a solid resource foundation for the development of its Baijiu tourism industry. In this paper, through the analysis of the development basis and current situation of Baijiu tourism industry in Renhuai, it was found that in the development process of Baijiu tourism industry in Renhuai, there was a trend of diversification in terms of development subjects, models and management methods. However, there were also some negative impacts such as low product quality, insufficient innovation and lack of precise and clear positioning and definition of brand image. The high-quality development of Baijiu tourism in Renhuai needed to be promoted through specific paths such as enhancing the integration of the Baijiu tourism industry, extending the Baijiu tourism industrial chain, doing a good job in Baijiu tourism cultural and creative work, and building Baijiu tourism brands.