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Mobile Technologies Adoption: An Exploratory Case Study

Yan CHU, Lihua HUANG( )
School of Management, Fudan University, Shanghai 200433, China
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Abstract

Based on the theory of task-technology fit and literature review of mobile technology acceptance, a research model is presented based on the features of mobile technologies and the actual usage of mobile applications in business environments, which identifies the characteristics of mobile applications and fitting tasks. An exploratory case is studied to understand how ABC Company, Hong Kong, utilizes mobile selling applications in their sales management process. This study gives some managerial suggestions for enterprises to successfully use mobile applications.

Keywords

mobile technologytask-technology fit (TTF)adoption modelusage

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Tsinghua Science and Technology
Volume 13 Issue 3,
June 2008
Pages 300-305
DOI: 10.1016/S1007-0214(08)70048-8

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Cite this article:
CHU Y, HUANG L. Mobile Technologies Adoption: An Exploratory Case Study. Tsinghua Science and Technology, 2008, 13(3): 300-305. https://doi.org/10.1016/S1007-0214(08)70048-8

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Received: 06 June 2007
Published: 01 June 2008
© Tsinghua University Press 2008