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Open Access Issue
The Hidden Sexual Minorities: Machine Learning Approaches to Estimate the Sexual Minority Orientation Among Beijing College Students
Journal of Social Computing 2022, 3 (2): 128-138
Published: 01 June 2022
Downloads:56

Based on the fourth-wave Beijing College Students Panel Survey (BCSPS), this study aims to provide accurate estimation of the percentage of the potential sexual minorities among the Beijing college students by using machine learning methods. Specifically, we employ random forest (RF), an ensemble learning approach for classification and regression, to predict the sexual orientation of those who were not willing to disclose his/her inherent sexual identity. To overcome the imbalance problem arising from far different numerical proportion of sexual minority and majority members, we adopt the repeated random sub-sampling for training set by partitioning those who expressed heterosexual orientation into different number of splits and further combining each split with those who expressed sexual minority orientation. The prediction from 24-split random forest suggests that youths in Beijing with sexual minority orientation amount to 5.71%, almost two times that of the original estimation 3.03%. The results are robust to alternative learning methods and covariate sets. Besides, it is also suggested that random forest outperforms other learning algorithms, including AdaBoost, Naïve Bayes, support vector machine (SVM), and logistic regression, in dealing with missing data, by showing higher accuracy, F1 score, and area under curve (AUC) value.

Open Access Issue
Literary Destination Familiarity and Inbound Tourism: Evidence from Chinese Mainland
Journal of Social Computing 2021, 2 (2): 193-206
Published: 23 August 2021
Downloads:64

Destination familiarity is an important non-economic determinant of tourists’ destination choice that has not been adequately studied. This study posits a literary dimension to the concept of destination familiarity—that is, the extent to which tourists have gained familiarity with a given destination through literature—and seeks to investigate the impact of this form of familiarity on inbound tourism to Chinese mainland. Employing the English fiction dataset of the Google Books corpus, the New York Times annotated corpus, and the Time magazine corpus, we construct two types of destination familiarity based on literary texts: affection-based destination familiarity and knowledge-based destination familiarity. The results from dynamic panel estimation (1994–2004) demonstrate that the higher the degree of affection-based destination familiarity with a province in the previous year, the larger the number of inbound tourists the following year. Examining the influence of literature and its consumption on tourism activities sheds light on the dynamics of sustainable tourism development in emerging markets.

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