@article{Bukhari2025, 
author = {Mudassir Hussain Bukhari and Ammara Nosheen and Khuram Ali Khan and Salwa El-Morsy and Tamador Alihia},
title = {Integral inequalities involving a new class of generalized strongly modified    (  p  ,  h  )-convex functions},
year = {2025},
journal = {AIMS Mathematics},
volume = {10},
number = {7},
pages = {16994-17011},
keywords = {convex function, Schur-type inequalities, H-H inequalities, Fejér-type inequalities, optimization},
url = {https://www.sciopen.com/article/10.3934/math.2025763},
doi = {10.3934/math.2025763},
abstract = {A novel class of generalized strongly modified (GSM)    (  p  ,  h  )-convex functions (CFs) was presented in paper and its fundamental properties were established. Schur, Hermite-Hadamard (H-H), and Fejér inequalities were proved for this new notion of convexity. Several illustrations have been incorporated by selecting several GSM    (  p  ,  h  )-CFs to substantiate the existence and feasibility of Schur, H-H, and Fejér-type inequalities. These inequalities are valuable resources for analyzing the characteristics of newly defined GSM    (  p  ,  h  )-CFs. A comparison was given to show that the results of this study represent a significant improvement over those of earlier publications.}
}