@article{Zhang2026, 
author = {Yuzheng Zhang and Yan Lu and Xiaojian Chen},
title = {Scene and Field: Impact of Street Environment on the Distribution of New Retail Experience Consumption Space},
year = {2026},
journal = {China City Planning Review},
volume = {35},
number = {1},
pages = {15-23},
keywords = {new retail, consumption space, consumption scene, street environment, the field theory},
url = {https://www.sciopen.com/article/10.20113/j.ccpr.20260103a},
doi = {10.20113/j.ccpr.20260103a},
abstract = {In the era of digital economy, the new retail consumption space, in which consumers’ experience can be enhanced through the creation of consumption scenes, is having an increasingly important influence on urban spatial development. From the perspective of spatial field, revealing the complex economic and social mechanisms behind scene creation in the new retail experience consumption space contributes to a deeper understanding of consumption space formation mechanisms. Utilizing data from Dianping and Baidu Street View apps, this paper applies spatial syntax and spatial econometric models to assess the spatial effects of consumption scenes. It explores the mechanisms through which street environment, as a narrative means for consumption scenes, influences the distribution of new retail experience consumption space, thereby further extending the scope of consumption space research. The findings reveal that: ① the economic value of the consumption scene is central to the street environment’s impact on the distribution of new retail experience consumption space. This spatial effect extends the relationship between physical elements in the street environment into the network relationship within the spatial field. ② Consumers’ behavioral preference for consumption space arises from a dependence relationship, while merchants’ construction of such space is shaped by a heterogeneity-based relationship. ③ In the interaction between physical and virtual spaces, consumers exercise their spatial rights, while merchants respond to consumers’ spatial demand. The compression of physical and virtual spaces alters the logic behind consumers’ scene attachment and merchants’ scene creation. ④ Urban planning can facilitate scene narration and promote the development of the consumer economy by developing a business-friendly street environment, coordinating the relationship between local and neighboring spaces, and optimizing the scale relations of the street environment.}
}