@article{WANG2025, 
author = {Zhentao WANG and Tingxue HUANG and Quan ZHANG},
title = {Research on the marketing strategy of dynamic brand management in the digital transformation of Baijiu},
year = {2025},
journal = {China Brewing},
volume = {44},
number = {8},
pages = {293-296},
keywords = {digital transformation, dynamic brand management, Baijiu, marketing strategy},
url = {https://www.sciopen.com/article/10.11882/j.issn.0254-5071.2025.08.042},
doi = {10.11882/j.issn.0254-5071.2025.08.042},
abstract = {Under the development background of globalization advancement and technological innovation, the rapid changes in the modern market environment have posed new challenges to traditional brand management strategies, which are difficult to adapt to the changing needs of the modern market, and enterprises urgently need to explore new marketing strategies in digital transformation. In this article, the current situation of the application of dynamic brand management in the digital transformation of Baijiu enterprises was described, the challenges and significance of the digital transformation of dynamic brand management in the Baijiu industry were briefly introduced, and suggestions for the strategic adjustment of dynamic brand management in the digital transformation of Baijiu enterprises were put forward from the aspects of deepening the private domain operation capability of Baijiu enterprises, building the global consumer operation capability, adopting preferential price incentive strategy to develop banquet business, innovating Baijiu digital marketing methods, and using big data technology and internet platform to achieve precision marketing, so as to help Baijiu enterprises adapt to the rapidly change market environment, improve the brand's market adaptability and consumer loyalty.}
}