@article{FU2025, 
author = {Bingyang FU and Longjiao ZHANG and Qihao SHI and Zeyu WANG and Can WANG and Mingli SONG},
title = {Multi-round social advertising sequence influence maximization},
year = {2025},
journal = {Journal of National University of Defense Technology},
volume = {47},
number = {3},
pages = {10-20},
keywords = {social network, influence maximization, triggering model, advertising recommendation},
url = {https://www.sciopen.com/article/10.11887/j.cn.202503002},
doi = {10.11887/j.cn.202503002},
abstract = {Existing research on sequential ad recommendations mainly focuses on user preferences for advertisement, insufficiently considering positive relationships between ads. Starting from the associations between ads, incorporates both ad networks and user networks into consideration, a multi-round social advertising influence maximization model based on triggering model was constructed. An ad edge based greedy strategy based on multi-round reverse influence sampling was proposed to enhance platform revenue, with theoretical proofs of its strict lower bound guarantee. Experiments show that compared to existing optimal methods, the proposed method increases the average ad propagation influence revenue by 35%, significantly enhancing ad recommendation effectiveness, providing a new solution for ad sequence recommendations.}
}