@article{Li2025, 
author = {Zhaojin Li and Fugao Jiang and Weiyi Zhong and Chao Yan},
title = {Social Network-Based Folk Culture Propagation in the Digital Age: Analyzing Dissemination Mechanisms and Influential Factors},
year = {2025},
journal = {Tsinghua Science and Technology},
volume = {30},
number = {2},
pages = {894-907},
keywords = {social relationships, influential factors, folklore culture, dissemination, embedding representations},
url = {https://www.sciopen.com/article/10.26599/TST.2024.9010049},
doi = {10.26599/TST.2024.9010049},
abstract = {The rapid development of the internet has ushered the real world into a “media-centric” digital era where virtually everything serves as a medium. Leveraging the new attributes of interactivity, immediacy, and personalization facilitated by online communication, folklore has found a broad avenue for dissemination. Among these, online social networks have become a vital channel for propagating folklore. By using social network theory, we devise a comprehensive approach known as SocialPre. Firstly, we utilize embedding techniques to capture users’ low-level and high-level social relationships. Secondly, by applying an automatic weight assignment mechanism based on the embedding representations, multi-level social relationships are aggregated to assess the likelihood of a social interaction between any two users. These experiments demonstrate the ability to classify different social groups. In addition, we delve into the potential directions of folklore evolution, thus laying a theoretical foundation for future folklore communication.}
}